A world, not a content feed.
Persian Wilds is an editorial natural-history archive for the flora, fauna, landscapes and ecological memory of Persia, with carefully chosen material history where it helps explain how people and place shaped one another.
What belongs here.
Animals, plants, fungi, insects, rivers, forests, deserts, wetlands, coasts and cultivated landscapes are the centre. History enters through water, land use, gardens, roads, craft, ancient objects, architecture and ecological change—not as a general chronology.
What does not.
Persian Wilds is not a tourism guide, a political timeline, a motif library or a machine for turning every Iranian reference into the same decorative language. Provenance matters. A Luristan bronze is not “a Persian pattern”. A qanat is not a background texture. A leopard is not a logo.
Visual philosophy.
The artwork is interpretive and atmospheric. It should create attention, emotional proximity and collector-level beauty while remaining clearly separate from evidence. Photographic-looking art is never presented as a field observation, distribution map or scientific diagnostic image.
Editorial standard.
Common names and archive descriptions may be written in a clear editorial voice. Taxonomy, conservation status, distribution, population claims, archaeological dates and historical assertions should point to an external authority. When a specialist source changes, the archive changes.
Made by nou.
Concept, creative direction, archive logic, writing system and artwork by nou. Persian Wilds uses the same underlying principle as the wider Nou practice: quiet systems, strong interpretation, no engagement theatre.